Case Study

Lexie’s Beauty Bar
Skincare You Can Share

The Story

Lexie’s Beauty Bar offers customizable eyelash extensions, a luxury service that’s part of the wider beauty industry and caters almost exclusively to women. To secure new clients in a saturated market, the company needed an upscale, trendy brand and web presence that exudes experience and expertise. With a mostly young consumer base, the website also has to prioritize mobile responsiveness. 


Recapture Agency
Jesse Cervantes
Taylor Stevens


Brand Strategy
Identity Brand Design
Website Design
Logo Design
Marketing Material

Branding Overview

Nothing is more important than trust when someone’s putting tools close to your eyes. With careful use of font and natural photography on the website for Lexie’s Beauty Bar, we wanted to convey a trustworthiness experience that will help the company attain and keep new clients. The company needed an upscale, trendy brand and web presence that exudes experience and expertise. 

The Challenge

Batch Twenty-One was a start-up. Their main focus was developing a strategy to attract their idea target market, create identity brand design for longterm success and  build a function website. 

The Process

We began with user research and a competitive analysis to learn where they could gain an advantage in a crowed marketing place.

The Strategy

We facilitated a discovery process to unearth the purpose behind Batch Twenty-One and establish a competitive edge against their competition. We learned the history of their main ingredient – Hops – was the core to their story.

The Impact

Overall, we completed the clients’ goals in a specific time, and they had dozens of new leads after the event. Our simple but sleek branding captures the organization’s mission and will help a crowd that doesn’t want to fight to hard find a little luxury.

The Strategy

We researched their ideal target market and created user personas to refer back to throughout the branding process. This helps to align Batch Twenty-One’s brand while creating their visual identity to build a strong but simple identity complete with logo and website to establish a cohesive online and offline brand resembling the history of their main ingredient – hops. 

Defining the Goals

The goals of the business wasn’t only to make sales, it was to disrupt the skincare market. Batch Twenty-One wanted to develop their product to be 100% environmentally friendly, using recycled packaging, natural ingredients and hand-crafted formulations.

Defining the Customer

Every point of the brand reflects the ideals of the target and what they want in a brand. Skincare made with unique products like refrained hops, and hemp oil. Products that are made with Recycled packaging. And a brand that represents the history of natural ingredients with a warm tone and loving introduction.

Defining the Brand

A reoccurring theme for Batch Twenty-one was the idea of shared skin care and an environmentally friendly products. We combined both when developing the brand, bringing a natural, hand-crafted, feel at every customer touch point.

The Process

The brand strategy and design process was focused around a simple message. Skin Care You Can Share. With this focused message, we developed design, imagery, messaging that reflected its warm and inviting nature. We created a brand guideline that will help them stay consistent throughout any platform. A website that reflects the history of their main ingredient hops, the sharing nature of a unisex skin care and an intuitive website built from the needs of the customer.


Website Design

After developing the strategy and brand identity design, we created a website to that matched its environmentally sustainable ethos and down-to-earth feel. Through user testing, their customer journey to purchasing a product has been cut in half. Making it easier for the customer and more fluid for the company,

A word from our friends at Batch Twenty-One

“Recapture Media has been instrumental in getting Batch Twenty-One up and running! It first started with a logo design, then it blossomed into an awesome website design, and then to product label design! At each step of the way, Jesse and Recapture have been fantastic to work with on these projects! I highly recommend their work! They are patient, educational, and highly professional. Thank you Recapture for helping make Batch Twenty-One  what it is today!” – Chett Boxley CEO, Batch Twenty-One

The Impact

The owner got an overwhelmingly positive response to the brand identity, with a lot of customers feeling connected to their products and product designs. Thousands of printed labels on products have been distributed, as well as, printed advertising materials throughout the west side of The United States.

Number of Stores

New Bounce Rate %

% Increase in Views

Cups Of Coffee

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