Case Study

Posca Pop
Timelessly Refreshing

The Story

Posca Pop is a local cane vinegar drink company based out of Salt Lake City, Utah. The organization sells its products mostly to local grocery stores and bars. Posca may no longer be a common household beverage. But as Posca Pop looks to make it one, it can harken back to the drink’s storied history in ancient Rome, when soldiers consumed the refreshment to stay hydrated during wartime. 


Recapture Agency
Taylor Stevens
Jesse Cervantes


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